About Us

Green Economy New Brunswick works with local businesses to accelerate New Brunswick’s transition to a low-carbon economy. We help organizations set, integrate, and achieve sustainability goals while maximizing the benefits of taking climate action.  

Green Economy New Brunswick was created in response to strong interest from local organizations to access guidance, recognition, and a peer network to support their sustainability journey. Adapted from the successful model of Green Economy Hubs in other communities across Canada, Green Economy New Brunswick was designed to meet the needs of the local business community within our province.

The New Brunswick Environmental Network and Green Economy Canada led the initial exploration to establish a local Green Economy Hub, and continue to support Green Economy New Brunswick’s growth and success.

Who We Are

Ashley Anthony
Members Engagement Specialist

Ashley is a journalist originally from Toronto, but has travelled across the country working with Indigenous non-profit radio communications organizations. She’s lived north of 60, has driven coast to coast, and one daydreams of making that coast-to-coast-to-coast (Tuktoyaktuk here we come!). Her passion for environmentalism and experience has brought her to Green Economy NB!

Melissa Gerrard
Director

Melissa supports the strategic direction and continued growth of Green Economy New Brunswick. She is experienced in advancing action on climate at all levels, with previous experience supporting stakeholder engagement for Waterloo Region’s climate change action plan, and working on the Partners for Climate Protection Program team at the Federation of Canadian Municipalities. Melissa holds a B.E.S. in Environment and Resource Studies from the University of Waterloo, and when offline you can find Melissa hiking up mountains or zooming down on skis.

Esther Ibang
Communications and Events Coordinator

Native of Cameroon, where she was raised with a passion for sustainable living, Esther brings her joy and creativity to serve the development of the New Brunswick hub through communication and events management. She recently graduated with a Bachelor of Business Administration, concentration in international management at the University of Moncton. Her background includes roles in research, communications, marketing and the planning of events. When she’s not working you can find her reading, baking, exploring the outdoors or enjoying quality time with friends and family.

Cassidy Weisbord
Hub Manager

Cassidy grew up along the corridor between Montreal and the Laurentians where he developed a love for the outdoors, conservation and the diverse aquatic organisms and ecosystems native to our Canadian waterways. He has worked in aquaculture, applied research and innovation, manufacturing and has extensive knowledge of the funding landscape which supports innovation, entrepreneurship, commercialization and most recently, clean technology solutions. As a multilingual, multi-disciplinary professional, Cassidy remains committed to life-long learning, personal and professional development, work-life balance, and creating impact within his adopted community. Cassidy values the quality of life in Atlantic Canada and is currently settled with his family in Moncton, NB.